Our Strategy happens in 9 steps
Together with our clients, we define the objectives of your campaign. These might include brand
awareness, promotion of a product, service or trial, or new customer acquisition.
Once the objectives are defined, we define the concept i.e. what do we want the influencers to
do that will best leverage their authenticity, while still achieving your objectives.
We then develop a brief that clearly outlines the requirements from the influencers. This
details how often they would need to post, on which platforms, and the required outcomes. In addition,
it provides them with the brand messaging, campaign details and any required wording that should be
included in their content. We also give them guidelines for content and what they can’t say or post.
This brief keeps the lines of communication open and clear, so that everyone agrees from the onset.
From here, we conduct an in-depth search for influencers, based on the required metrics, as outlined for the campaign
Once the brief is approved, we invite the identified influencers to the campaign, or we put the campaign out to bid to influencers who meet the required metrics.
Once the influencers have accepted the brief and the client has approved the influencers, the campaign can go live.
The next step is management. Posts go live on the influencer’s feed after they have been submitted for approval. Together with the client, we ensure that the brief has been met in terms of imagery, wording, hashtags and handles.
Posts are tracked and updated live to an online report. This helps us monitor activity and the meeting of campaign objectives. We can also make any campaign tweaks prior to the campaign ending, for example, a final boost on a competition to increase the entries.
Once all activity is complete, we close the campaign and run the final report. Reports are based on quantitative data including impressions, engagement, conversions, views, likes, etc. We then add a second layer of insight to the report detailing why we believe certain results were achieved, what can be improved, or how things could be done differently. We’re also able to provide benchmarking insights such as how the campaign results compare to similar brands or campaigns.