Influencer Republic
Influencers are a direct channel to reach consumers in an authentic and meaningful way. We pride ourselves on having a thorough understanding of the South African influencer market and aim to ensure that every campaign is beneficial and rewarding for the client and influencer.
Influencer campaigns are a unique platform for brands, as you are amplified through the voice and personality of a person who already has a trusted audience. They add a level of recommendation and tried-and-tested credibility to marketing strategies. When campaigns are managed correctly, the content is authentic and natural.
Our influencer discovery and campaign management is professional and quantifiable. Our campaigns are run on a world-leading platform that uses AI to strategically identify influencers that meet the brand and campaign objectives, while also providing the client with an in-depth report of the campaign.
We also have the experience to scale and offer clients the opportunity to engage with anything from 2 to 102 influencers, from micro-level influencers, to those commanding over a million followers.
With our experience, we can intelligently predict engagement and impressions, helping you to accurately reach the exact target audience you need. Report backs are detailed, with a true analysis on conversions and the ROI of your campaign.
Our Strategy happens in 9 steps
1
Together with our clients, we define the objectives of your campaign. These might include brand
awareness, promotion of a product, service or trial, or new customer acquisition.
2
Once the objectives are defined, we define the concept i.e. what do we want the influencers to
do that will best leverage their authenticity, while still achieving your objectives.
3
We then develop a brief that clearly outlines the requirements from the influencers. This
details how often they would need to post, on which platforms, and the required outcomes. In addition,
it provides them with the brand messaging, campaign details and any required wording that should be
included in their content. We also give them guidelines for content and what they can’t say or post.
This brief keeps the lines of communication open and clear, so that everyone agrees from the onset.
4
From here, we conduct an in-depth search for influencers, based on the required metrics, as outlined for the campaign
5
Once the brief is approved, we invite the identified influencers to the campaign, or we put the campaign out to bid to influencers who meet the required metrics.
6
Once the influencers have accepted the brief and the client has approved the influencers, the campaign can go live.
7
The next step is management. Posts go live on the influencer’s feed after they have been submitted for approval. Together with the client, we ensure that the brief has been met in terms of imagery, wording, hashtags and handles.
8
Posts are tracked and updated live to an online report. This helps us monitor activity and the meeting of campaign objectives. We can also make any campaign tweaks prior to the campaign ending, for example, a final boost on a competition to increase the entries.
9
Once all activity is complete, we close the campaign and run the final report. Reports are based on quantitative data including impressions, engagement, conversions, views, likes, etc. We then add a second layer of insight to the report detailing why we believe certain results were achieved, what can be improved, or how things could be done differently. We’re also able to provide benchmarking insights such as how the campaign results compare to similar brands or campaigns.
Public Relations – REPUBLIC PR is a PR Agency in Cape Town and PR Agency in Gauteng, South Africa.
REPUBLIC PR is passionate about creativity, strategy and results.
If you’re not getting incredible, credible reach, we’d love to hear from you.
If you’re not getting incredible, credible reach, we’d love to hear from you.